Impratech Blog
IMPRATECH’S MOBILE APP HELPS GET NAC CUSTOMERS BUYING CHEMICALS ONLINE
Noahs Ark Chemicals (NAC) has successfully rolled out its new mobile app, providing customers with a safe, secure and convenient way of buying chemicals online. Since being launched in April, the innovative app has been warmly welcomed by many companies … Read More
GRASP THE POTENTIAL OF DIGITAL AND SECURE MORE SALES SUCCESS
This is a challenging period and the industry continues to evolve at a rapid pace – but now is the perfect time for digital technologies. Even before this crisis, studies showed CEOs intended to invest more in digital and ecommerce … Read More
ARE YOU READY FOR THE “NEW NORMAL”?
After several months of disruption thanks to the COVID outbreak, many businesses are facing the reality that the way they operate will have changed forever. As offices start to fill and teams reunite after such a long period apart, it … Read More
How is the Coronavirus affecting chemical markets
Coronavirus takes its toll on chemical markets As you’re reading this, chemical markets across the globe are reeling from the threat of the coronavirus outbreak. While many of us may never have previously heard of Wuhan, the capital of China’s … Read More
Chemical Industry – Online trade is important but this is still a relationship business
According to statistics from Forrester Research, some 68% of B2B buyers now prefer to conduct research online rather than speak with an actual salesperson – and 44% of businesses say that ecommerce sites influence at least half of their offline … Read More
Digitalisation is changing business
Impact of digitalisation on sales and marketing There is no doubt the business environment is changing rapidly. Many leading consultancies have noted the enormous impact of digitalisation on sales and marketing. The B2B world is now starting to follow B2C. … Read More
Video: Tesla breaking tradition through digitalisation
Traditionally the way we buy and sell chemicals is either through salesman or by email or on the phone. The internet is the way forward and this is manifested by a graph published (by wheelsjoint.com) which shows that Tesala has … Read More
Video: McDonald’s sales increased by 5% through provision of digital purchases.
I’d like to share an experience that I had when I went to McDonalds the other day. It seems like when I wanted to order my meal it was much more convenient to go to one of these self-service kiosks … Read More
The chemical industry wants a premium digital experience too
The coverage of the CES 2020 electronics trade show in Las Vegas last month highlights just how big a role digital technology will play in our future (http://bit.ly/2OxWtJs). The world’s biggest expo celebrating innovation and technology showcased thousands of new … Read More